3 March 2008
The Big Plus is helping to promote Quick Reads.
Read more on The Big Plus supports Quick Reads
|20 February 2008
The Big Plus TV advertising booked for February and March 2008 will be supported by two weeks of radio advertising across the country from 3 March.
Read more on Update on The Big Plus advertising
|20 February 2008
2008 has been designated as The National Year of Reading!
Read more on National Year of Reading and World Book Day
|7 January 2008
The Big Plus TV commercials will run throughout January on STV, Grampian, Border, Five Scotland and Channel 4 Scotland. In February and March they will be shown on STV and Grampian.
Read more on TV Advertising
|1 January 2008
2007 proved a record year for calls to The Big Plus helpline with over 10,000 calls made. The results made 2007 the most successful year since the campaign started in January 2004.
Read more on 2007 a record year for The Big Plus
|29 October 2007
Old Firm and Scotland stars Paul Hartley and Kris Boyd got together at Hampden today to support The Big Plus. The clubs have been actively promoting the campaign through advertising and communication to their fan base.
Read more on Footballers back The Big Plus
|8 September 2007
International Literacy Day on 8 September sees the start of a new wave of The Big Plus TV advertising. The commercials will be broadcast on STV, Border, Five Scotland and Channel 4 Scotland from 8-30 September and again in January. The commercials were first broadcast in September 2006 and are based on real life situations.
Read more on The Big Plus on TV
|13 August 2007
Kris Boyd of Rangers and Paul Hartley of Celtic are shown together on over 200 poster sites across the country. Both Rangers and Celtic are keen to help promote the campaign and will feature The Big Plus in match programmes, stadium poster sites, club magazines and their official websites over the coming months. We've also developed our own Football Academy - seven enjoyable football games designed to help people with reading, writing and numbers.
Read more on Old Firm stars join The Big Plus
|1 June 2007
Research carried out with callers to The Big Plus helpline.
Read more on Satisfaction for The Big Plus callers
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